Accelerating achievement of gender parity — within EY and in business at large — is an economic imperative. The world can’t afford to wait as long as some estimates predict — another 170 years — for women to achieve gender parity in the workplace.
Women make up more than half the population of the world yet have long been overlooked as a vital talent resource that contributes to economic growth and prosperity. To accelerate closing the gender gap, we’ll need to equalize representation in the workplace, both in established economies and emerging markets. The campaign was created to deliver engaging content through various digital channels including a responsive microsite, videos, broadcast spot, surveys, and social media assets.
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